You know what you want. You want a tall, extra-hot, chai latte with skim milk and no extra sugar in your own, reusable mug please. You aren’t afraid to specify the type of drink/size/temperature/additives you want, but when it comes to specifying creative work your team does, it might be a different story.
By being the first to sketch creative visions on paper—visually or verbally—creative leaders have the privilege of harnessing a powerful tool: specificity. By disciplining ourselves to be precise and clear early in the creative process, we can unlock our own creativity, define our vision for ourselves and others, and save considerable time and money.
But, being specific can be scary. To lead through specificity, we must confront fears about it head-on.